spinneys returns to hamra

Client: Spinneys

Agency: Rizk Group

Art Director Ali Cha'aban / Copywriter Isabelle Tanios / Creative Director Badr Aboulhosn

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the campaign focuses on the Spinneys supermarket returning back to its very first location which was in Hamra, before the civil war. The team visualized the era of vintage movie posters to announce the return of something nostalgic to its original place. The campaign ran like it was promoting a return of a hero / protagonist with a sequel film.

the campaign took home two grand awards at the Pikasso d'Or 2016 awards.

Winner: Pikasso d'Or 2016

Winner: Grand Prix 2016

film I

the biggest contender / the biggest discount

film II

conqueror of purses

film III

the hero returns

the ads were displayed like old movies posters on the billboards